Services you should request from your listing agent to maximize the sale of your home

When selling your home, it is essential to understand what value, experience, and services your real estate agent can offer to you. Real estate agent commissions and services vary depending on the agent, and it’s important to know your options and choose an agent that provides services that align with your needs. For example, top-notch marketing tactics or staging services can help you sell fast and get the most out of the sale of your home.

We broke down the many services that you should ask for from your listing agents that will engage more home buyers and generate higher interest in your listing:

Digital marketing allows your home to reach a wider audience

97% of home buyers are now searching online for home listings. With real estate becoming highly competitive, digital marketing is one of the best ways to engage with potential home buyers. The most engaging way to present your home is to showcase it online with a dedicated listing website featuring photos, a 3D tour, video, floor plans, flyers, and property details. You can captivate potential home buyers by posting eye-catching photos and videos across social media platforms to promote your home and generate interest.

Professional photography will capture your home at its best

When it comes to presenting a home for sale, premium photography acts as the first impression of your home and can have a significant impact on the sale price and time on the market. High Dynamic Range (HDR) photography captures your home at its best by combining varying light exposures to create the perfect photo. Using twilight photography can highlight features like landscapes, fire pits, and pools in an alluring way by capturing the soft glowing light from the sky at dusk. Professional photography is ranked among home buyers as the number one most valuable feature of a listing, so it’s important for your listing agent to offer this service.

Effective marketing materials

An attractive and effective marketing flyer is a must-have to launch new listings and as a leave-behind at open houses and events. Even with the popularity of searching for properties online, a real estate flyer is still beneficial to home buyers, as print marketing offers quick access to information without searching online.

3D virtual walkthroughs sell homes faster and for more

Listings with 3D tours sold up to nine percent higher and closed up to 31% faster and home buyers are shown to be 300% more engaged with a 3D tour. 3D virtual tours are the most realistic, immersive way to experience a home online and reach a wider audience. These tours allow prospective home buyers to walk the halls of your home virtually and feel like they’re there - anytime, anywhere.

Guided video tours generate higher engagement

Guided video tours of the home present the best home viewing experience to prospective home buyers. These tours showcase the unique selling points and features of the home, while also capturing the ambiance of each space. Listings with video tours get 403% more inquiries from home buyers.

Architectural floor plans increase buyer engagement

Floor plans are instrumental in helping home buyers visualize the layout of the home. They provide information about the home’s structure, layout, the number of bedrooms and bathrooms, and the size and location of each room. Adding a floor plan to your home listing has shown to increase click-throughs from home buyers by 52%.

High-quality staging decreases time on the market

Home buyers are often driven by aesthetics. They want to imagine themselves living in a new home and high-quality professional photography with staging furniture and decor are key components to help them do this. Staging a home greatly decreases the amount of time a home is on the market and 82% of buyer’s agents reported that staging a home made it easier to visualize the home as a future home.

Home improvements to make your home show-ready

When it comes to getting your home ready for the market, there are many profitable home improvements that can be completed prior to listing to make a great first impression. A real estate agent will bring expertise and help you decide whether minor repairs will positively impact the home value, such as adding a fresh coat of paint or patching any holes to enhance the home. The right first impression means a lot when you’re showing your home to a potential home buyer.

Professional cleaning to impress home buyers

A thorough home cleaning is one of the most essential steps in preparing your home for sale. This involves a professional cleaning service that pays attention to every detail. An immaculately clean and uncluttered home, inside and out, will impress home buyers and help differentiate you from the competition.

Before agreeing to work with a real estate agent, compare agent services and choose an agent who best suits your listing needs. Here is the recap of services listed above: digital marketing, professional photography, effective marketing materials, 3D virtual walkthroughs, guided video tours, architectural floor plans, high-quality staging, home improvements, and professional cleaning.

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